Our Mission
At Whiteoaks, we believe creativity connects people. It shapes every story, campaign, and idea we put into the world. We’re here to create work that people feel, trust, and come back to. It’s all made possible by a team that knows great work starts with care, curiosity, and collaboration. Together, we’re building a media company that helps shape the culture around us.
Inclusion
We build belonging. We think about who’s represented, who’s missing, and what our work says about the communities we serve.
Impact
We focus on work that’s useful, clear, and genuinely positive for the people it reaches.
Creativity
We push for better ideas. We question defaults and make work that earns attention for the right reasons.
Care
We work thoughtfully. How we collaborate matters as much as what we make.
Our History
The deal closes and Whiteoaks launches a new era of independent media with Dream 105.7 and Legend 102.9.
Whiteoaks Communications Group reaches an agreement to purchase CKLH, CHTZ, CHRE, and CKTB from Bell Media.
BCE Inc. (Bell Media) completes its acquisition of Astral Media, bringing the Niagara and Hamilton stations under its network.
Astral Media acquires CKLH, CKTB, CHRE, and CHTZ from Standard Broadcasting following CRTC approval.
CHWO moves to 740 AM as “Prime Time Radio,” while CJYE launches on 1250 AM under a Christian format.
CHRE relocates to 12 Yates Street with CKTB and CHTZ.
CHRE-FM joins CKTB and CHTZ-FM under Affinity ownership before being sold to Telemedia later that year.
Affinity Radio Group acquires CKTB from Standard Broadcasting, marking a new chapter for Niagara radio.
CJMR becomes a full-time multicultural station, serving Mississauga’s diverse communities.
CKLH-FM rebrands as “K-Lite FM,” introducing a new sound and style for Hamilton listeners.
CHWO and CJMR move into The Broadcast Centre in Oakville, modernizing studios for a new broadcast era.
CKLH-FM launches in Hamilton as “K103 FM,” expanding community radio across the Golden Horseshoe.
CHSC-FM becomes CHRE-FM in St. Catharines; the R.E. represents founder Bob Redmond’s first and middle names.
CHWO Radio Ltd. expands with CJMR 1320 Mississauga, signing on live from the city’s first council meeting.
Mary Burgoyne becomes president of Niagara District Broadcasting Co., guiding CKTB into a new era of community service.
Jean Caine becomes Station Manager, and her son Michael joins the family business, beginning the next generation of broadcasters.
Howard and Jean Caine launch CHWO 1250 Oakville — “The White Oak Station” — built on community and connection.
Niagara District Broadcasting Co. purchases CKTB from the estate of Edward T. Sandell, continuing local ownership.
CKTB moves into Oak Hill Mansion at 12 Yates Street, the historic home of William Hamilton Merritt.
CKTB joins the new CBC network, becoming part of Canada’s national public broadcaster.
CKTB earns its own licence on 1230 kHz with 100 watts of power, broadcasting from a 244-foot tower near Port Dalhousie.
Edward T. Sandell establishes CKTB in St. Catharines, operating from the Welland House Hotel as a phantom of CKOC Hamilton.
We’re an independent company led by people who value good work, clear thinking, and strong relationships. Our team brings deep experience and a shared belief that good media starts with good people.
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We’re a team built on creativity, collaboration, and curiosity. At Whiteoaks, you’ll work alongside passionate people who love media and believe in the power of connection. Whether you’re on-air, behind-the-scenes, or supporting our business, you’ll be part of something that makes a difference every day.
At Whiteoaks, we believe media can make a positive difference. We’re committed to acting with integrity, supporting the people around us, and using our platforms to strengthen the communities we serve.
Our Pillars
- Inclusion: Create spaces where diverse voices are heard and represented.
- Impact: Share content that brings comfort, optimism, and joy.
- Sustainability: Operate responsibly to support a healthier planet.